Start a project

Please introduce yourself and your business, with a brief background on your company’s history, business model, customers and vision for the future.

Please describe your objectives for the project, and what you hope to receive in terms of output. Try to include the three most important things that, if done well, will make the project a success. Be as broad or specific as you like!

Describe your target audience and how you’d like your relationship with them to change through this project. Who are they, what makes them tick, and what are the most important things you want them to know about your business?

Next, list 1–3 websites that you’d either like to model your project after, or just find visually awesome. Please explain what exactly you like about each one — whether it’s the overall look and feel, animations, functionality, colors, use of imagery, tone of voice, etc. And remember: these websites don’t need to be from competitors in your specific industry. It’s actually better if one or two aren’t.

When would you like the project to start (and finish)?